A STUDY ON CONSUMERBUYINGBEHAVIOUR OF REFRIDGERATORSIN HYDERABAD

Abstract

Consumer goods have become an important part of daily living. When they were considered a luxury
item, they've now been elevated to a higher level of importance. Presently it is remarkable on the off
chance that we do not see a fridge in a home. With the advancement of technology and the hectic
schedules of families in India, the refrigerator has evolved into a vehicle for storing and preserving
food. Fridges have been one of the fastest-growing buyer-tough industry sectors thanks to the
availability of fresh plans, hues, new putting away innovations, and ice-free variations. Contextual
study of REFRIGERATOR consumer purchasing behavior is an important topic because of all of
these aspects. Different types of customers display different purchasing habits when purchasing a
product.